Endeavour Media

No Babe · Legal

Terms of Use for No Babe

Effective date: 1 October 2026

1. Agreement with Endeavour Media

These Terms of Use apply to No Babe, an application operated by Endeavour Media Limited, trading as Endeavour Media (“Endeavour Media”, “we”, “us” or “our”).

By downloading, accessing or using No Babe, you agree to these Terms of Use and our Privacy Policy. If you do not agree, do not use the app.

2. What No Babe does

No Babe is a self-control and wellness tool designed to help you pause before opening selected apps. Depending on the version and permissions you enable, No Babe may provide protection modes, intervention experiences, schedules, recap information and app-blocking functionality using Apple device controls.

In v1, No Babe blocks apps and app categories you select through Apple’s FamilyActivityPicker. It does not block websites. Blocking and intervention behaviour depend on Apple permissions, your device settings and the configuration you choose.

The current version of No Babe does not require an account or sign-in.

3. Eligibility

You may use No Babe only in compliance with applicable law and these Terms. You are responsible for configuring your device permissions and using the app in a way that is appropriate for your circumstances.

No Babe is intended for personal digital wellbeing use. You must be old enough to form a binding agreement where you live, or use the app with permission from a parent or legal guardian where required by law.

4. Screen Time and Family Controls permissions

No Babe uses Apple’s Screen Time and Family Controls APIs, where available and where you grant permission, to help interrupt or limit access to apps and app categories you select during active protection periods.

You select apps and app categories through Apple’s FamilyActivityPicker. Apple provides these selections as opaque tokens. No Babe does not receive readable app names from your selections.

App-blocking functionality depends on compatible device features, required permissions, Apple platform capabilities and your selected settings. If permissions are disabled, revoked or unavailable, some protection features may not work as expected.

5. Optional camera and notifications

Mirror Check

Mirror Check is an optional intervention style that shows a live preview from your device’s front camera. The preview is not recorded, saved or uploaded. If you do not want to use the camera, Breath Check remains available.

Notifications

No Babe may request permission to send local notifications for reminders and intervention-related experiences, including the Continue Anyway flow. Notification availability depends on the permissions you grant in iOS Settings.

6. Subscriptions and billing through Apple

No Babe may offer premium features through auto-renewable subscriptions purchased in the iPhone app through Apple’s App Store and StoreKit.

The exact subscription name, duration, price, renewal terms and any free trial or introductory offer will be shown in the app and on Apple’s purchase confirmation screen before you subscribe.

Where subscriptions are offered:

  • Payment is charged to your Apple Account when you confirm the purchase.
  • Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period, subject to Apple’s subscription terms.
  • Renewal charges are made through your Apple Account.
  • You can manage or cancel subscriptions through your Apple Account subscription settings. Restore Purchases and Manage Subscription are also available in No Babe Settings.
  • If a free trial or introductory offer is configured for a plan in App Store Connect, it will be shown clearly before purchase and will convert to a paid subscription unless cancelled before the trial or offer ends, in accordance with the terms shown at purchase.

If subscription prices, features or availability change, those changes will be handled in accordance with Apple’s App Store rules and any notices shown by Apple or in the app.

7. Cancellation, refunds and restoring purchases

Cancellations, refunds and subscription management are handled by Apple through your Apple Account and App Store settings. Endeavour Media does not process App Store payments directly.

Refund requests must be submitted to Apple in accordance with Apple’s policies. Restore Purchases is available in No Babe Settings to restore qualifying purchases on a device linked to your Apple Account.

8. No medical or therapy advice

No Babe is a self-control and wellness tool. It is not medical, psychological or mental-health treatment, and it is not intended to diagnose, treat, cure or prevent any medical or mental-health condition.

If you need professional support, contact an appropriate qualified professional or local support service.

9. No guarantee of results

No Babe is designed to support healthier app-use habits, but results are not guaranteed. The app may not prevent every attempt to open a blocked app or produce a particular personal outcome. Effectiveness depends on your settings, permissions, device behaviour and how you use the app.

10. Acceptable use

You agree not to:

  • misuse, interfere with, reverse engineer or disrupt No Babe, except where applicable law expressly permits otherwise;
  • use the app for unlawful, harmful or fraudulent purposes;
  • use No Babe to control, monitor or restrict another person’s device or app usage without their knowledge, permission or legal authority;
  • attempt to circumvent Apple permissions, subscription access controls or platform safeguards.

11. Intellectual property

No Babe, its branding, design, text and associated website content are owned by or licensed to Endeavour Media and are protected by applicable intellectual-property laws.

These Terms grant you a limited, personal, non-exclusive and non-transferable right to use No Babe in accordance with these Terms and Apple’s applicable licence terms.

12. Service changes and availability

We may update, modify or discontinue features of No Babe over time. Some features depend on Apple permissions, entitlements, operating-system behaviour or platform services outside our control.

We do not guarantee uninterrupted availability of the app or any particular feature.

13. Disclaimer and limitation of liability

To the extent permitted by applicable law, No Babe is provided on an “as available” basis without warranties of any kind, whether express or implied.

To the extent permitted by applicable law, Endeavour Media will not be liable for indirect, incidental, special or consequential losses arising from your use of No Babe.

Nothing in these Terms limits rights or remedies that cannot lawfully be limited, including mandatory consumer rights that may apply in your country of residence.

14. Apple and App Store terms

Apps made available through Apple’s App Store are licensed, not sold. If you download or purchase No Babe through the App Store, your use of the app is also subject to Apple’s applicable Media Services Terms, App Store Usage Rules and Standard Licensed Application End User License Agreement. To the extent that an applicable mandatory Apple term conflicts with these Terms, that Apple term will apply.

These Terms are between you and Endeavour Media, not Apple. Endeavour Media, and not Apple, is responsible for No Babe and its content, maintenance and support, except to the extent otherwise required under Apple’s applicable terms or applicable law. Support questions should be directed to support@endeavourmedia.co.

To the extent required by Apple’s applicable licence terms, Endeavour Media, and not Apple, is responsible for addressing claims relating to No Babe, including product-liability claims, claims that the app does not conform to applicable legal or regulatory requirements, consumer-protection claims and claims concerning infringement of third-party intellectual-property rights.

You represent that you are not located in a country or region subject to a United States government embargo or designated as supporting terrorism, and that you are not listed on a United States government restricted-party list.

Apple and its subsidiaries are third-party beneficiaries of the Apple-related provisions of these Terms and may enforce those provisions against you.

15. Governing law

These Terms are governed by the laws of Ireland, without affecting any mandatory consumer rights you may have under the laws of your country of residence.

16. Changes to these Terms

We may update these Terms as No Babe develops or as legal, service or platform requirements change. The updated version will be posted on this page with a revised effective date. Where required by applicable law, we will provide additional notice or obtain consent before a material change applies. Changes do not affect rights or obligations that arose before the updated Terms took effect or any mandatory consumer rights.

17. Contact

Questions about these Terms or No Babe can be sent to:

Endeavour Media Limited, trading as Endeavour Media

Email: support@endeavourmedia.co

Ireland