No Babe · Legal

Privacy Policy for No Babe

Effective date: 14 July 2026

1. Who we are

No Babe is operated by Endeavour Media Limited, trading as Endeavour Media (“Endeavour Media”, “we”, “us” or “our”).

If you have questions about this Privacy Policy or how No Babe handles information, contact us at support@endeavourmedia.co.

2. What No Babe does

No Babe is an iPhone self-control and wellness app designed to help you pause before opening selected apps. The app may offer protection modes, intervention experiences, schedules, recap information and optional device permissions to support these features. No Babe is not a medical or therapy service.

3. Accounts, backend and analytics

No Babe does not require you to create an account or sign in.

No Babe does not operate its own backend servers to store your app configuration, Screen Time selections, camera content or intervention history.

No Babe uses Firebase Analytics to understand broad product usage and improve the app. Analytics events may include onboarding progression, paywall views, permission flow events, subscription-flow events, post-purchase activation, mode usage, intervention flow events, app version and build information, and general app engagement.

Firebase assigns a pseudonymous App Instance ID to an installation of the app. No Babe may provide this identifier to RevenueCat so that anonymous subscription lifecycle events can be associated with the corresponding Firebase Analytics installation. This identifier is not an email address, name or Apple Account identifier.

No Babe does not send selected blocked-app tokens, readable app names, camera images or video, selfies, no-contact target names or personal free-text to Firebase Analytics.

We do not sell personal information and do not use Firebase Analytics or RevenueCat for cross-app tracking or third-party advertising.

4. Information stored on your device

In v1, app data is stored locally on your iPhone using UserDefaults and App Group storage. Depending on how you use No Babe, local data may include:

  • onboarding answers;
  • selected protection modes and schedules;
  • intervention history and recap information;
  • app settings and preferences;
  • Apple opaque tokens representing apps and app categories you select through Apple’s FamilyActivityPicker;
  • subscription access state needed to recognise premium features.

This information is used to provide the app experience you configure. In v1, it is not uploaded to Endeavour Media servers.

5. Screen Time and Family Controls

No Babe uses Apple’s Screen Time and Family Controls APIs, with your permission, to help block or interrupt access to apps and app categories you choose during active protection times.

You select apps and app categories through Apple’s FamilyActivityPicker. Apple provides these selections to No Babe as opaque tokens. No Babe does not receive or upload readable app names from your selections.

In v1, No Babe blocks apps and app categories only. It does not block websites.

Blocking and intervention behaviour depend on Apple permissions, your device settings, iOS capabilities and the configuration you choose in the app.

6. Mirror Check and camera access

Mirror Check is an optional intervention style. If you enable it, No Babe requests access to your device’s front camera to show a live mirror-style preview during an intervention.

The camera preview is not recorded, saved or uploaded. No Babe does not capture, analyse or share images or video from Mirror Check.

Breath Check is available without camera access. You can change camera permission at any time through iOS Settings.

7. Notifications

No Babe may request permission to send local notifications for reminders and intervention-related experiences, including the Continue Anyway flow. Notifications are delivered on your device and are not used for advertising. You can allow or decline notifications and change notification settings through iOS Settings.

8. Subscriptions and payments

If you purchase a No Babe subscription through the iPhone app, payment processing, cancellations, refunds and subscription management are handled by Apple through the App Store and your Apple Account. Endeavour Media does not receive your full payment card details from Apple.

No Babe uses RevenueCat to help manage subscription entitlement, purchase status, restore purchases and subscription access. RevenueCat may process purchase and subscription identifiers and entitlement status necessary to provide premium access.

RevenueCat may send anonymous subscription lifecycle information—such as trial starts, purchases, renewals, cancellations and expirations—to Firebase Analytics to help us understand the effectiveness of the subscription and onboarding experience. Actual payment processing remains handled by Apple. Firebase Analytics is not treated as the authoritative source for financial proceeds.

No Babe may also store subscription access state locally on your device so the app can recognise whether premium features are active. Restore Purchases and Manage Subscription are available in Settings.

Subscription and revenue management are not used to sell personal information.

9. What we do not do

  • We do not sell personal information.
  • We do not use IDFA or App Tracking Transparency for advertising tracking.
  • We do not upload readable app names from Screen Time selections.
  • We do not send FamilyControls app or category tokens to Firebase Analytics.
  • We do not record, save or upload Mirror Check camera preview.
  • We do not send camera images, selfies or video to Firebase Analytics or RevenueCat.
  • We do not require access to photos or contacts to provide Mirror Check.

10. Third-party services

No Babe relies on third-party services for the purposes described in this policy:

  • Apple services and frameworks for App Store distribution, StoreKit subscriptions, permissions and Screen Time features;
  • Firebase Analytics, provided by Google, for anonymous product usage, funnel and engagement analytics;
  • RevenueCat for subscription entitlement, purchase status, restore-purchase functionality and anonymous subscription lifecycle analytics.

Each third-party service processes data according to its own terms and privacy practices. We use these services only for the purposes described in this Privacy Policy.

11. Support communications

If you contact us for support, we may receive your email address and any information you choose to include in your message. We use this information only to respond to your request and provide support. Please do not send sensitive personal information unless it is necessary for your request.

12. Data retention and deletion

Local app data remains on your device until you delete the app, reset the app’s local data where that option is available, or change your settings within the app.

Because No Babe does not use Endeavour Media backend servers for your app configuration data, deleting the app from your device should remove locally stored No Babe app data from that device, subject to how iOS handles app and App Group data.

Firebase Analytics and RevenueCat data may be retained by those providers according to their retention settings and policies.

You can contact support@endeavourmedia.co with privacy requests.

If future versions introduce accounts, cloud sync or server-side storage, this policy will be updated to explain retention and deletion options before that functionality applies.

13. Your choices

You control optional permissions used by No Babe. You may choose whether to enable Screen Time-related permissions, camera access for Mirror Check and notifications.

You can manage system permissions through iOS Settings. If you do not enable camera access, you can use Breath Check instead of Mirror Check.

14. Children’s privacy

No Babe is not directed to children under 13 and is not designed for use by children. If you believe a child has provided personal information to us, contact support@endeavourmedia.co.

15. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete or restrict the use of personal information we hold about you. You may also have the right to object to certain processing or request a copy of your information.

Because No Babe v1 stores most app data locally on your device and does not use an account system, we may not be able to access or delete app data stored only on your device. You can delete local app data by deleting the app from your device.

If you are in the European Economic Area, you may also have the right to lodge a complaint with your local data protection authority.

To make a privacy request, contact support@endeavourmedia.co.

16. Changes to this policy

We may update this Privacy Policy as No Babe develops or as legal or platform requirements change. The updated version will be posted on this page with a revised effective date.

17. Contact us

For privacy questions or requests relating to No Babe, contact:

Endeavour Media Limited, trading as Endeavour Media

Email: support@endeavourmedia.co

Ireland